I rate all stories I read based on the prevailing feelings at the end. If I don’t feel anything or if I feel frustrated that I had wasted my time – that goes down as a bad book or even a bad series in my eyes. Some books can be mediocre for the most part then have an absolutely banging conclusion. I believe anyone who wants to write a compelling piece (if your readers are anything like me) should put a lot of thought into the ending. Avoid at all costs putting an expected ending (unless the entire plot is meant to be predictable and produce cozy feelings i.e a ride more than destination kinda book) as this may leave a reader like myself pondering why they even bothered picking up the book in the first place. Also – no cliffhangers, please? Open endings are fine but a cliffhanger is the most cruel form of torture one can conspire (aside from any other kind of real torture).
To keep it short, if you’re going to end a story, why not end it in style?